Billy Brew | Illustration

Billy Brew is a fresh, playful craft beer label designed to evoke the carefree spirit of summer. The feature brew, Summer Fling, captures the warmth and whimsy of fleeting romance with a layered visual identity that mimics two bodies floating in water—subtle, intimate, and full of movement.

Targeting a youthful audience with an eye for detail, the label pairs soft, sun-washed hues with tactile finishes like glossy spot UV varnish to make the design pop on-shelf. A bold yet elegant typeface grounds the look, adding clarity and contrast to the dreamy, fluid patterns.

Rooted in emotion and backed by thoughtful design decisions, Billy Brew radiates a sense of lightness, spontaneity and connection—just like its name suggests. It’s more than a drink; it’s a moment, a memory, and a story waiting to be sipped.